British consultancy Oxford Economics is currently conducting a study to demonstrate the ROI of business travel. This study will be published on Sept. 15th and will:
[..] underscore that a dollar spent on business travel has a clear and direct return on investment for the company
The study was announced by Roger Dow – president and CEO of “U.S. Travel” – a Washington, D.C., advocacy group in Atlanta in late July.
The group has also launched a campaign called “Meetings mean Business” which spotlights the advantages of business travel and demonstrates the overall effects business travel has on the overall economy.
Some interesting stats from a survey of key executives at companies with more than $50 million in annual sales:
This is in line with what we wrote on this blog last month – based on a study by the Harvard Business Review that face-to-face is still undoubtedly the most valued form of communications for business.
After all if all your competitors look and behave like a video screen – traveling and meeting the client in person will give you an edge unlike any other.
Gad Barnea – CEO – FlyMiwok, Inc.
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